Participating in the world’s largest hawkeye celebration on September 4th, M.C. Ginsberg: Objects of Art called upon us to put a FryFest focus for their jewelry and timepiece website.
FryFest, a celebration of all that is Hawkeye at the University of Iowa, has a special emphasis on former Coach Hayden Fry. The festival will be located at the Iowa River Landing in Coralville, right next to the Marriott and will feature the re-naming of 1st Avenue to Fry Way, big name bands, local retailers, celebrities from all over the nation, and even Coach Fry himself!
After contacting the FryFest team, we gained permission to utilize their logo and other graphic work to maintain the feel of the campaign for M.C. Ginsberg’s banner. To blend everything together, we mimicked the white and yellow feel of their graphics in Photoshop by putting to use a Cloud render containing these two exact color matches. Using blending tools we set the graphics as well as a picture of Coach Fry into the piece. We were sent high resolution renders of some of the custom designed jewelry that will be featured at M.C. Ginsberg’s booth at the festival, and were able to place those prominently as well.
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